Today you're not reading an article, but rather watching a few commercials. Like the images we looked at in class, commercials are visual arguments. Their audience is consumers and their purpose is to sell their product. They use the same concepts of rhetoric to do that...and often have the same mistakes.
Here are links to two current commercials. For your rhetoric notes, watch each of the commercials several times and analyze how they try to sell their product (ethos, pathos, logos, evidence, rhetorical devices, etc.). Also be sure to point out at least one fallacy each uses--identify the fallacy, explain what's happening in the commercial and why it is fallacious. For your 1-page response, write half a page for each commercial responding to how effective you think the commercial is and why.
Direct TV Gorilla Commercial
Bob Dylan Chrysler Commercial
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