Thursday, February 23, 2012

Visual Argument Group Project

Your assignment is to create a visual argument with a partner or group of 3-4.  You’ll draw a product and specific audience; your purpose is to get your particular group of consumers to buy your product.  You may choose the type of ad you’ll create.


Objectives:
  • Apply argumentation to a visual
  • Work with specific purpose & audience
  • Collaborate on a creative project
  • Real world application of argumentation
Resources:
  • Textbook—all of it, specifically Chap 15
  • Commercials, ads, campaign literature, public service announcements, educational/promotional posters, etc.

Graded On Quality of Project:
  • Professional
  • Creative, neat, demonstrates real effort
  • Clear attention to audience
  • Effectiveness of argument
  • Use of rhetoric (appeals, rhetorical devices INCLUDING figurative language)
Hand In:
  • Project
  • Written explanation of how you're appealing to your audience, which rhetorical devices and figurative language you're using and WHY you made those specific decisions.  You should also provide a clear explanation of where this ad would appear (Sports Illustrated, commercial during Grey’s Anatomy, Wall Street Journal, etc.)
DUE DATE:
Your project is due Monday, March 5.  You will present the project to the class that day so you must have the project in hand at the beginning of class.  ***NO EMAILING***

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